AI in 30 is a fixed 30-day engagement that turns scattered AI experiments into one clear strategy your team is actually using. Four weeks. One workstream at a time. Everything delivered before the next thing begins.
"Your passion for innovation, storytelling, and creative approaches to AI is evident, and I have tremendous respect for the impactful work you're doing." Bristol Myers Squibb
"Very exciting! Thank you for making this a reality!" Medical licensing & reporting organization
You've probably seen this:
The longer this goes on, the wider the gap gets between your organization and the ones that figured it out.
Everything you receive is yours. No dependency on Signal Two to keep it running.
"Buying AI is easy. Getting your people to actually use it is the hard part — and that's the part most companies skip."
We start with a structured leadership session — the same session available as a standalone program. We get honest about where you actually are: what tools you have, who's using them, what's blocking progress, and what decisions leadership needs to make before anything else can move. If you've already done The AI State of Play as a standalone, we skip this and go straight to Week 2.
We identify where AI creates the most value in your organization and prioritize ruthlessly. You walk away from this phase knowing exactly where to focus first — and why.
Hands-on sessions with your team, built around your real workflows. Not a generic AI training. Your tools, your processes, your language. Prompt playbooks included.
A 90-day action plan with named owners. An AI governance framework your team can follow. A closing debrief with leadership to confirm direction and next steps.
John Duffield has spent 20+ years in marketing, technology, and AI — most recently as SVP of Technology Experience at Omnicom Health, leading AI adoption work for brands like Hilton, Novartis, and Merck. He built Merck's first oncology AI chatbot. He led Omnicom's internal AI adoption initiative.
In 2024, he had double open-heart surgery. He used AI throughout his own recovery — to research his condition, prepare for surgery, and explain his diagnosis to his daughter. He came out of it with something most AI consultants don't have: firsthand knowledge of what it actually feels like to be the person on the other side of the systems we build.
More about John →The first conversation is 30 minutes. We'll look at where you are and tell you exactly what your first project would look like — and whether AI in 30 is the right fit.