The AI State of Play is a single structured session that gets you and your team from open questions to clear decisions. Two to three hours. One clear output: you leave aligned, with decisions made and next steps agreed.
The conversation keeps coming back around:
Without a shared starting point, these questions don't get answered — they just keep getting raised. You stay in wait-and-see mode. The people already using AI on their own keep doing it without guardrails. And the decision you need to make isn't getting any easier.
Not the hype, not the headlines. What the technology can and can't do today, explained in plain language you and your team can work with.
An honest read on where you are relative to where you need to be, based on what you've shared ahead of the session.
The specific questions you need to answer before anything else can move. We work through them together.
A clear set of first steps, with owners, that comes out of the decisions you just made.
"His mind is brilliant, his energy is contagious, and his heart is truly one of a kind. The very definition of a leader." Omnicom
"John's enthusiasm lights up the room and makes anything possible." Pfizer
The AI State of Play is Week 1 of AI in 30 — our full 30-day engagement. If you complete this session and want to keep going, the fee rolls in as a credit and we pick up straight from Week 2. You're not starting over. You're not paying twice. You're just deciding at the end of one session whether you're ready to go further.
John Duffield has led AI transformation work inside Hilton, Novartis, and Merck. He's also been a patient — and used AI throughout a major cardiac surgery and recovery. He brings both sides of that experience into every session: the strategic and the human.
More about John →The first step is a 15-minute call to make sure this is the right fit and to understand what your team needs to walk away with.