We've done this work inside Hilton, Novartis, and other global organizations. Now we bring that same capability directly to your team.
Senior, Fortune 500–caliber AI expertise — working directly on your business.
20+ years in marketing, technology, and AI — most recently SVP of Technology Experience at Omnicom Health, leading AI work for brands like Hilton, Novartis, and Merck. After major heart surgery, John used AI all through his own recovery — so he builds these systems knowing what it's like to be the person on the other side of them.
More about John →A single structured session that gets you and your team from open questions to clear decisions. Two to three hours. You leave with decisions made, next steps agreed, and a written summary delivered within 48 hours.
Learn more → Fixed engagement · 30 daysA fixed 30-day engagement that turns scattered AI experiments into one clear strategy your team is actually using. Four weeks. Everything delivered before the next thing begins.
Learn more →Most companies we work with arrive stuck in one of these spots — and it's rarely a technology problem. (84% of failed AI efforts come down to people and leadership, not the tech.)
If you've got the AI tools but no strategy tying them together, you're who we help — anywhere from 50 to a few thousand people. At that point, size matters less than the will to actually move.
You don't need more AI tools. You need someone who's done this — and can help you make it stick across your team.
You've licensed the tools — but day-to-day adoption is low, and no one's quite sure what's working and what isn't.
Each team is running its own AI experiment. Nothing connects, the lessons don't carry over, and the payoff is hard to point to.
You proved AI can help. But it never spread beyond the pilot into how the company actually runs day to day.
"Buying AI is easy. Getting your people to actually use it is the hard part — and that's the part we do."
Both The AI State of Play and AI in 30 end in finished work you own — never a slide deck. Here's the kind of thing you get, across the three areas we focus on.
Every engagement is scoped to where you are and what you need. The first step is a 30-minute call — no pitch deck, no pressure. We'll look at where you are and tell you exactly what a first project would look like.
The first conversation is 30 minutes. No pitch deck. No pressure. Just an honest look at where you are and whether Signal Two is the right fit.
Bigger, smaller, or not sure you fit? Tell us where you are — and if we're not the right partner, we'll point you to who is.
